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Politics
Friday, March 26, 2010 @ 10:32 PM
We all know about how the Internet plays a huge role in the USA 2008 Elections. But why? How come? How different is the internet from traditional forms of campaigning? Traditional: -Get funding from some rich bloke or find sponsors. 21st Century Style: -However..80% of Obama's funds came from online, rising money at a faster pace then before Traditional: -Newspapers, Television, Radio. Yes, they do reach people.. but... 21st Century Style: -Obama through the internet got people INVOLVED..2-3million people are partially or fully engaged online. Mass-involvement, create events, use the application online -And Obama went where the masses are, online! Increasingly people are choosing the internet as compared to traditional forms of media. For instance youtube, it serves "well over a billion views a day". -Meaning At least 11.574 views PER SECOND and 694,444 views PER MINUTE! and 41,666,667 views PER HOUR. (http://youtube-global.blogspot.com/2009/10/y000000000utube.html). -In addition, online viewing/internet is eroding the culture of watching shows from the television and reading the papers (http://news.bbc.co.uk/2/hi/entertainment/6168950.stm). -Hype was created through youtube videos, gaining him much viewership and subscribers and supporters! - Here are some examples: How about Singapore? We have "REACH Singapore"- An acronym for “Reaching Everyone for Active Citizenry@ Home”, the agency was set up on October 2006 in an effort to go beyond gathering public feedback to engage and connect with citizens. According to Amy Khor, Member of Parliament, Mayor of Singapore’s Southwest District and Chairman ofREACH, the agency decided to use Facebook as a means to “reach out and connect with the youth, including young professionals, who are active in this network”. It is their plan to engage younger Singaporeans by leveraging on platforms with high youth presence. Also, by using a virtual network that transcends international borders, REACH hopes to connect with overseas Singaporean to help them stay rooted to the country. Singapore’s other attempts at Web 2.0 Early 2007, the IDA procured a small island on Second Life. This purchase is in line with the 2006’s 10 year infocomm master plan called the “Intelligent Nation 2015”. To use Virtual Worlds technologies in realising the iN2015 vision of establishing Singapore as a digital media and entertainment (DME) capital, IDAembarked on a collaborative project with a local polytechnic to experiment hands-on experiential learning in these cyber worlds. I personally think we arent anywhere near our western counterparts and the internet can be further utilized in terms of politics and gathering of citizens. 0 Comments: |
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